ARC’TERYX and Iconic Sports Brands Champion New Automated Warehouse in Canada
Amer Sports, a global leader in sports and outdoor brands, has set a new gold standard for warehouse advancement in Canada with the opening of its state-of-the-art facility in Belleville, Ontario. Slated to be fully operational by January 2025, this advanced facility consolidates key operations under one roof, driving efficiency, sustainability, and enhanced customer service.
A Major Leap Forward in Canadian Operations
Located just six kilometers from its previous site, the Belleville warehouse represents Amer Sports' largest investment in Canada to date. It brings together essential functions such as Distribution & Transportation, Human Resources, Finance, Customer Service, and Logistics. With 80 employees already on-site and plans to expand further, the facility is poised to support the company’s growing North American presence.
The Power of Warehouse Automation
At the heart of this facility lies an advanced Automated Storage and Retrieval System (ASRS) the first of its kind in Ontario. This cutting-edge system exemplifies the principles of density and velocity, streamlining operations in several keyways:
Enhanced Storage Efficiency: By maximizing vertical storage space, the ASRS system optimizes inventory management and reduces the physical footprint required for operations.
Accelerated Order Fulfillment: The system significantly improves order processing speed, allowing Amer Sports to meet increasing customer demands with precision and agility.
This investment in automation not only bolsters operational efficiency but also positions Amer Sports as a leader in leveraging technology for logistics innovation.
Customer-Centric and Sustainable
Strategically located in one of Canada’s most densely populated regions, the Belleville warehouse offers next-day ground service to over 26 million people. This proximity translates to:
Lower Transportation Costs: Reducing last-mile delivery expenses ensures cost-effective operations.
Sustainability Goals: Fewer transportation miles contribute to lower carbon emissions, aligning with Amer Sports’ commitment to environmental responsibility.
A Vision for the Future
“The new warehouse is a significant step forward for Amer Sports in Canada, setting us up to better serve our customers and support our brands with the flexibility needed to meet demand,” says Bradley Dow, Director of Distribution & IT Operations.
With the principles of density and velocity as its foundation, this facility is not just a logistics hub—it’s a strategic asset designed to deliver cost savings, enhance customer satisfaction, and fuel long-term business growth.
Elevating the World Through Sport
Elevating the world through sport—from courts to slopes, from cities to mountains, and everywhere in between, Amer Sports aims to inspire people to explore and experience the joy of sports and outdoor activities, and lead better, healthier lives. Their vision is to be the global leader in premium sports and outdoor brands.
Their iconic brands—including Arc’teryx, Salomon, Wilson, Atomic, and Peak Performance—are creators of exceptional apparel, footwear, equipment, protective gear, and accessories that give athletes and consumers the confidence and comfort to excel.
A Global Leader in Premium Sports and Outdoor Brands
Amer Sports’ global community of 11,400 people operates in 41 countries, contributing to a revenue total of $4.37 billion in 2023. Amer Sports, Inc. shares are listed on the New York Stock Exchange.
Learn more about their company growth strategy, purpose and values, operations, and history spanning 70+ years.
The Role of Automation in Modern Warehousing
Amer Sports’ adoption of the automated storage and retrieval system underscores a broader trend in warehouse robotics: the growing need for adaptable, efficient, and scalable solutions. In an era where supply chain challenges demand innovative approaches, automation is no longer optional—it’s a necessity.
By investing in automation and strategic location, Amer Sports is not only meeting today’s demands but also preparing for the future of its customers’ need for advanced logistics. This investment stands as a testament to how cutting-edge technology and thoughtful design can transform warehouse operations into a competitive advantage.
Amer Sports’ new Belleville warehouse is more than just a building; it’s a key step forward in the company’s journey to redefine efficiency and customer satisfaction. As the sports and outdoor industry continues to grow, Amer Sports’ investment in automation ensures they remain at the forefront of innovation, delivering exceptional value to customers across North America.
For businesses navigating their own warehouse challenges, Amer Sports’ approach serves as a compelling blueprint for leveraging automation to drive growth, sustainability, and excellence.
